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Heritage Pulls Back The Curtain, Editorial February 2019
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<p>[QUOTE="James Conrad, post: 496591, member: 5066"]I think this is a REALLY GOOD IDEA in marketing, tip of the hat to Heritage! It requires the auction house to get off their ass and assemble a database of objects & update that database after every sale/auction. That is not an easy thing to do and requires effort, time & resources. I hope it works for them!</p><p>I'll bore the forum with a little parable, once upon a time there was this pilgrim era chest of drawers, AKA the "Bird" chest. I registered for the auction, did my usual research, determined highest amount i was willing to pay, bla bla bla.</p><p>Day of the sale came and it became obvious towards the end this chest was between 2 bidders, me (online) and someone from the floor at this sale. Bid reached my limit & i stopped bidding, i was the underbidder.</p><p>Days later, upon reflection, i contacted auction house and asked if they would contact winning bidder and ask if they would consider an offer on this chest. They said "sure, no problem, if they are interested, we will contact you". Never heard another word about the chest so i assumed winner was not interested in selling.</p><p>Years later, I "met" (online) a dealer of old furniture about another piece, got to exchanging emails, phone calls & guess what, THAT'S RIGHT! it was the winning bidder on the Bird chest! First question i asked, did auction house ever contact you about an offer on this chest? Nope! never heard a word from them about any offers on this chest!</p><p>Years after this in which dealer often contacted me about research i was doing on pieces of old furniture that they were interested in also, i finally acquired this chest of drawers, 10 years or so after original sale date, no thanks to auction house who basically just blew me off.</p><p>I get it that humans are creatures of habit, they want to do today EXACTLY what they did yesterday, change is often hard. If the antique furniture industry ever wants to get out of the depression it is in, change is going to be REQUIRED![/QUOTE]</p><p><br /></p>
[QUOTE="James Conrad, post: 496591, member: 5066"]I think this is a REALLY GOOD IDEA in marketing, tip of the hat to Heritage! It requires the auction house to get off their ass and assemble a database of objects & update that database after every sale/auction. That is not an easy thing to do and requires effort, time & resources. I hope it works for them! I'll bore the forum with a little parable, once upon a time there was this pilgrim era chest of drawers, AKA the "Bird" chest. I registered for the auction, did my usual research, determined highest amount i was willing to pay, bla bla bla. Day of the sale came and it became obvious towards the end this chest was between 2 bidders, me (online) and someone from the floor at this sale. Bid reached my limit & i stopped bidding, i was the underbidder. Days later, upon reflection, i contacted auction house and asked if they would contact winning bidder and ask if they would consider an offer on this chest. They said "sure, no problem, if they are interested, we will contact you". Never heard another word about the chest so i assumed winner was not interested in selling. Years later, I "met" (online) a dealer of old furniture about another piece, got to exchanging emails, phone calls & guess what, THAT'S RIGHT! it was the winning bidder on the Bird chest! First question i asked, did auction house ever contact you about an offer on this chest? Nope! never heard a word from them about any offers on this chest! Years after this in which dealer often contacted me about research i was doing on pieces of old furniture that they were interested in also, i finally acquired this chest of drawers, 10 years or so after original sale date, no thanks to auction house who basically just blew me off. I get it that humans are creatures of habit, they want to do today EXACTLY what they did yesterday, change is often hard. If the antique furniture industry ever wants to get out of the depression it is in, change is going to be REQUIRED![/QUOTE]
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