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<p>[QUOTE="verybrad, post: 10294244, member: 37"]I have been in a few different antique malls over the years. The best ones were the most expensive, actively managed, and had professional sales staff. Too large is a detriment, as there is too much competion.... IMHO. Too small does not provide enough draw. A hundred (or more) dealers seems overly large to me. I know that there are some huge successful malls but think that the owner and a few dealers are the only ones making any good money.</p><p><br /></p><p>The very best one I was in has about 25 dealers. It was $1.25/ sq. ft. per month, plus 10% comission. Space was let on a yr. contract but sometimes a 6 month trial was given to start. The owner has a background in business/marketing and, in some respects, is a micro-manager. He is picky about who he lets in, makes sure that booths are serviced regularly, and that merchandise is sold or rotated out in a timely manner. It was not unusual for him to call weekly (or more) to make sure I was on top of things. </p><p><br /></p><p>This management style did not work well for some dealers and heads were butted on many occasions. Some dealers were not successful as a result and rarely stayed more than a year. I am very much a go-with-the flow type and was able to work this way. After a couple years, I started working there. Though I no longer have a booth, I sell on consignment there now with a very favorable rate. I am the only dealer there selling under this arrangement. </p><p><br /></p><p>Pricing makes a difference. If you can not sell off-retail, you probably will not be successfull in most places. I always tried to match or beat ebay prices. I also have no problem in selling anything with a 20% discount if necessary. This has never been a problem, as I am able to buy quite reasonably. In general, If I can not mark something at least 3X purchase price, it is not worth buying. Quite often, I can hit 5X or more. The bread and butter price point is under $25.00. I can easily sell 20-30 $10.00 items in the time I could possibly sell a $100.00 item. The higher price point items are worth having but, quite often, they become the window dressing for all the less expensive items.[/QUOTE]</p><p><br /></p>
[QUOTE="verybrad, post: 10294244, member: 37"]I have been in a few different antique malls over the years. The best ones were the most expensive, actively managed, and had professional sales staff. Too large is a detriment, as there is too much competion.... IMHO. Too small does not provide enough draw. A hundred (or more) dealers seems overly large to me. I know that there are some huge successful malls but think that the owner and a few dealers are the only ones making any good money. The very best one I was in has about 25 dealers. It was $1.25/ sq. ft. per month, plus 10% comission. Space was let on a yr. contract but sometimes a 6 month trial was given to start. The owner has a background in business/marketing and, in some respects, is a micro-manager. He is picky about who he lets in, makes sure that booths are serviced regularly, and that merchandise is sold or rotated out in a timely manner. It was not unusual for him to call weekly (or more) to make sure I was on top of things. This management style did not work well for some dealers and heads were butted on many occasions. Some dealers were not successful as a result and rarely stayed more than a year. I am very much a go-with-the flow type and was able to work this way. After a couple years, I started working there. Though I no longer have a booth, I sell on consignment there now with a very favorable rate. I am the only dealer there selling under this arrangement. Pricing makes a difference. If you can not sell off-retail, you probably will not be successfull in most places. I always tried to match or beat ebay prices. I also have no problem in selling anything with a 20% discount if necessary. This has never been a problem, as I am able to buy quite reasonably. In general, If I can not mark something at least 3X purchase price, it is not worth buying. Quite often, I can hit 5X or more. The bread and butter price point is under $25.00. I can easily sell 20-30 $10.00 items in the time I could possibly sell a $100.00 item. The higher price point items are worth having but, quite often, they become the window dressing for all the less expensive items.[/QUOTE]
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