Reverse Glass Scalloped Sign

Why did I always want one of these, and is it actually Art ? Can't answer either question- anyway I dig it.
It's 8" by 3" and maybe hung near an office or home's front door. It was suspended by a plate hook-20th century do-it-yourself 'know-how' !
PS- Most importantly, who's 'S.J.Rodgers' at '1711' somewhere ?

 

I have one like that hanging by my front door as we speak. It's got the family last name on it and came from my dad's childhood home. The house was purchased in 1927 and the sign probably isn't much newer.